Our Leads Are Not Form-Fills. They Are Applications.
Most "leads" are a name and number scraped from a one-field form. Someone who clicked something once and forgot about it. A TPG lead walked through seven pages, gave us ten pieces of information, and then received your name, your photo, and your phone number. By the time you talk, you are not a stranger. You are the agent they are expecting.
Prefer the phone to ring instead?
The Price Group (TPG) also offers exclusive consumer-initiated inbound calls. Consumers see television advertising and call the number on screen. The live call routes straight to a TPG agent. $45 per call, nationwide.
The Problem With Ordinary Leads
You have worked them: the prospect who "never filled anything out," the number that rings to nowhere, the person five other agents called first. That is what a $2 form-fill produces. Guarded conversations, and hours of dialing to find one real prospect.
We built our lead flow to filter those people out before you ever pay for them.
How a TPG Lead Is Made
1. Education first
Prospects land on a dedicated landing page that educates them about coverage: what it is, what it costs, why it matters, before they are ever asked for information. People who are not interested leave here. Good. You will never pay for them.
2. A 7-step application, not a one-click form
The prospect then completes a 7-page form, providing 10 pieces of information:
- ZIP code
- City
- State
- Coverage amount they want
- Date of birth
- Full name
- Favorite hobby
- Beneficiary
- Phone number
Nobody accidentally does this. Every completed lead made an active decision seven pages in a row, including choosing a coverage amount and naming a beneficiary, which means they have already pictured owning the policy. And yes, the favorite hobby matters. It hands you an instant, personal conversation opener no cold list can give you ("I saw you are a fisherman, Mr. Johnson..."), and it is one more signal a real, engaged human filled out the form.
3. The warm handoff. They get YOUR info.
Here is the part no lead vendor does: after the form is complete, we send the prospect your photo, your name, your phone number, and your email.
That changes the first call completely:
- They are expecting you. Your call is not an interruption. It is the follow-up they were told was coming, from a face they have seen.
- Some call you first. They have your direct number. Plenty of prospects skip the wait and dial their agent themselves.
- You are pre-trusted. A name, a face, and a direct line reads as "my agent," not "a telemarketer."
4. AI verification before delivery
Before the lead reaches your CRM, our system verifies the phone number in real time, enriches the record with demographic and financial indicators, and flags high-intent prospects. Delivered daily, organized by state.
What This Means for Your Day
The prospect has seen your name and photo before the phone rings. Fewer cold openings, more real conversations.
Your lead is yours. Never shared, never resold to another agent.
You already know their coverage amount, beneficiary, age, and hobby before you dial.
Individual results vary by effort, skill, licensing, carrier appointments, and market. No specific results are guaranteed. See our full earnings disclaimer.
Every Lead Type, Priced in the Open
From $5 aged leads to $45 consumer-initiated TV inbound calls. Commission levels vary by agent contract. Results vary and nothing is guaranteed.
Frequently Asked Questions About Our Leads
What makes TPG leads different from other insurance leads?
Three things: prospects are educated on a landing page before opting in; they complete a 7-step form providing 10 pieces of information (including coverage amount and beneficiary); and after submitting, they receive the assigned agent's photo, name, phone number, and email, so the agent's call is expected and some prospects call the agent directly.
Why does the form ask for a favorite hobby?
It gives the agent a personal rapport-builder on the first call and acts as an engagement filter. Bots and low-intent clickers do not fill out hobby fields on page six of a form.
Does the prospect really get my contact information?
Yes. Every completed lead is sent the agent's picture, name, phone number, and email. This is why TPG agents report warmer first calls and why some leads call the agent before the agent ever dials.
Are TPG leads exclusive?
Yes. Every lead is sold to one agent only, never shared, never resold.
How are leads delivered?
Daily, into the agent's CRM dashboard, organized by state, after real-time AI verification and data enrichment. TV live transfers are routed in real time as the prospect calls in.
How much do TPG leads cost?
Published, exact pricing: TV live transfers $45, veteran $45, Spanish $35, premium FE $29, standard FE $24, overflow $15, aged $10 (30 to 60 days) and $5 (61 to 120 days). See the full breakdown on the Lead Costs page.
Ready to Work Better Leads?
Join TPG and get exclusive access to AI-powered 7-step verified leads and consumer-initiated TV inbound calls. Commission levels vary by agent contract. Applying is free.
Access to the TPG lead program is limited to approved TPG agents who meet applicable licensing, contracting, training and program-eligibility requirements.