Best Live Transfer Leads for Insurance Agents (2026)

"Live transfer leads" is a category, not a single product. Different providers structure the calls differently. This guide describes the common models, the questions worth asking any provider, and how The Price Group (TPG) structures its program.

Types of Live-Transfer Programs

Live-transfer programs generally fall into two structural categories.

• Consumer-initiated calls. The consumer sees an advertisement about coverage and calls in on their own initiative. The call is then connected to an agent.
• Outbound-sourced transfers. A call center places outbound dials or works form submissions, then transfers a consumer who agrees to speak with an agent.

Both are real models. They differ in who initiated the call and in how the consumer arrives on the line.

Questions to Ask a Provider

When evaluating any live-transfer program, it is reasonable to ask:

• How is the call originated (consumer-initiated vs outbound)?
• Is each call connected exclusively to one agent, or shared?
• What is the per-call price and how is it billed?
• What geographic coverage does the program have?
• What are the written eligibility requirements to access the program?
• Who owns and produces any advertising the calls originate from?

Getting plain answers to these questions is more useful than any single marketing claim.

Consumer-Initiated vs Outbound Calls

The practical difference between the two models is who chose to place the call. In a consumer-initiated call, the consumer dialed a number after seeing an advertisement about coverage. In an outbound-sourced transfer, the consumer was reached first by a dialer or call center and then transferred to an agent after agreeing to speak.

Neither model is superior in the abstract; they behave differently in an agent's daily workflow, and each program should be evaluated on its own written terms.

Exclusivity and Eligibility

Exclusivity describes how many agents a call is connected to. An exclusive call is connected to one agent only. Eligibility describes who is allowed to access the program at all. Some programs are open to any purchaser; others are limited to agents affiliated with a specific organization and require prior acceptance, licensing, and contracting.

The Price Group Program

The Price Group (TPG) offers TV-sourced, consumer-initiated calls. A consumer sees a television advertisement about insurance coverage and calls in about that coverage. The advertising is not owned or produced by TPG.

• Price. $45 per call.
• Exclusivity. Each call is connected exclusively to one agent.
• Availability. Nationwide.
• Eligibility. Access is limited to individuals who apply, complete an interview, are accepted by The Price Group, and become licensed and contracted.

Program details live on the TV live transfer leads page and the lead costs page. The application starts with the TPG agent application. For the underlying mechanics of consumer-initiated TV calls in final expense specifically, see TV live transfer leads for final expense.