TV Live Transfer Leads for Final Expense: 2026 Guide

TV live transfer leads in final expense are consumer-initiated phone calls that originate from a television advertisement about insurance coverage. A consumer sees the advertisement, decides to call about coverage, and is connected to an agent. This guide explains how those calls work and how The Price Group (TPG) makes them available at $45 per call to accepted, licensed and contracted agents nationwide.

What Makes a Call Consumer-Initiated

A consumer-initiated call is one the consumer chose to place. The consumer sees a television advertisement about insurance coverage and dials in on their own initiative to ask about coverage. There is no outbound dialer placing the call, and no telemarketer transferring the consumer after a scripted intake.

The television advertising itself is not owned or produced by The Price Group. TPG's role is to connect the resulting call to a single accepted, licensed and contracted agent.

TV Calls vs Form Leads

Both are legitimate lead types; they arrive differently.

• TV-sourced consumer-initiated calls arrive as a live phone call. The consumer is on the line about coverage.
• Form leads arrive as a submitted form. The agent contacts the consumer afterward.

Which fits an agent's practice depends on the agent's schedule, workflow, and product focus. Individual outcomes depend on many factors specific to each agent and are not addressed on this page.

How Calls Are Connected

Each TV-sourced call is connected exclusively to one agent. Calls are not shared across multiple agents. Calls are available nationwide.

Agent Eligibility

Access to these calls is not open to the general public and is not offered to unaffiliated agents. It is limited to individuals who complete every step of the following sequence with The Price Group:

1. Apply.
2. Complete an interview.
3. Be accepted by The Price Group.
4. Become licensed and contracted.
5. Eligible for access.

Application and Access

The application starts with the TPG agent application. If accepted, licensing and contracting steps follow before access begins. Program pricing details and eligibility live on the TV live transfer leads page and the lead costs page.