Press & Media
David Price and The Price Group have been featured in Forbes, Authority Magazine, Shoutout LA, and leading insurance industry podcasts.
Published Work
15+ articles on insurance sales, entrepreneurship, and building a remote insurance business.
Conversations
28+ long-form interviews with David Price on leadership, sales, scaling, and the insurance industry.
On the Mic
16 featured interviews on leading sales, insurance, and entrepreneurship podcasts.
28 episodes . interviews with insurance and sales leaders
The Price Group is a tech-forward Insurance Marketing Organization (IMO) founded in 2018 by David Price, helping life and final expense agents build remote, sellable insurance businesses with AI-powered leads and daily live training. Nationwide. Over $100 million in premium and over 100,000 clients helped.
David Price is the founder and CEO of The Price Group, an independent, remote-first insurance marketing organization. Under his leadership, TPG contracts agents nationwide and holds appointments with 30+ A-rated carriers.
David has spent more than a decade building remote-first telesales agencies and training newly licensed agents. He is regularly cited on questions of independent agent career paths, AI-powered lead generation, and the shift from field sales to virtual call center models.
He is the architect of TPG's agent training system, the JustInsurance pre-licensing curriculum, and the Agency Accelerator program for producers scaling to agency ownership.
Five copy-and-paste quotes from David Price on the questions journalists ask most. Attribute as: "David Price, founder of The Price Group (thepricegroup.io)."
"The economic case for going captive collapsed the moment AI-powered lead systems became table stakes. A new agent in 2026 can plug into an independent platform, get top contracts with 30+ carriers, and write their first policy in week one. The old argument for captive shops was training and leads. Independent IMOs now do both, better, at a fraction of the override."
"The cliche of cold-calling a list bought from a vendor is dead. AI-powered lead systems pre-qualify intent before the call is ever dialed, so a producer's day shifts from chasing dials to running real conversations. That single change is why remote insurance careers are finally scaling outside the door-knocking model."
"They buy leads before they have a script. A list of qualified prospects with no system to convert them is the fastest way to burn $2,000 and quit. The right order is contracts, training, script reps, then leads. Reverse it and the numbers never work."
"Final expense is the lowest-friction, highest-frequency life insurance sale in the market. Average premiums are small enough that the underwriting clears in minutes, the need is concrete, and the buyer-seller conversation is the shortest in the industry. For a new agent it's the fastest path from licensed to closed."
"A real IMO pays you on the policies you write at street-level commissions and gives you full carrier appointments you own. An MLM gates your contracts behind a recruiting hierarchy and pays you most of your money on downline overrides. If the income story depends on you signing up other agents, it's not an IMO."
Company totals based on TPG internal records.
Original research and reference guides you can link to in your article.
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