Earn What You're Worth - Sell Insurance From Home With the Right IMO Behind You
AI-powered leads. Live inbound calls from people who saw an insurance ad on TV and called about coverage. Daily live training. Top contracts across life, final expense, and Medicare. Free to join.
Over $100 million in premium. Over 100,000 clients helped.
Trusted by Agents Nationwide
A Community of Insurance Agents
Is The Price Group Right for You?
Experienced Agent
Frustrated with bad leads, weak training, or lack of support at your current IMO? Bring your skills to TPG and get access to AI-powered leads, daily live training, and a team that actually wants to see you win.
Not All Leads Are Created Equal
The Price Group gives agents two distinct ways to connect with interested consumers: AI-powered lead opportunities for proactive follow-up and exclusive inbound calls initiated by consumers after seeing a television advertisement.
Traditional Leads
- Shared with 5-10 other agents
- Aged data from purchased lists
- Cold prospects who forgot they filled out a form
- You chase them
AI-Powered Leads
- Exclusive to you — never resold
- Real-time intent signals
- Prospects actively researching coverage
- Delivered promptly for follow-up
- You initiate the conversation
TV Live Transfer Leads
They See the Ad. They Make the Call. You Answer.
For agents who prefer an inbound conversation, The Price Group provides access to consumer-initiated insurance calls sourced from television advertising. Each call is connected exclusively to one accepted, licensed, and contracted agent.
- $45 per call
- Exclusive to one agent
- Available nationwide
- Consumer-initiated
Access requires applying, completing an interview, being accepted by The Price Group, and becoming licensed and contracted.
Work-Life Balance From Home
How It Works
Apply
Submit your agent application
Application Received
TPG confirms and reviews your application
Interview
Short interview with our team
Hiring Decision
We share a fit decision
Get Licensed
After acceptance: complete applicable pre-licensing
Complete Training
After acceptance: ALS-30 and contracting
Get Leads
Once eligibility requirements are met: AI-powered daily
Build Your Business
Your schedule, your business
Apply
Submit your agent application
Application Received
TPG confirms and reviews your application
Interview
Short interview with our team
Hiring Decision
We share a fit decision
Get Licensed
After acceptance: complete applicable pre-licensing
Complete Training
After acceptance: ALS-30 and contracting
Get Leads
Once eligibility requirements are met: AI-powered daily
Build Your Business
Your schedule, your business
Licensing, contracting, training and lead-program eligibility apply only after acceptance and where applicable to your state and situation. Hiring and program access are not guaranteed.
Comparing options? See how we stack up in our guide to the best insurance IMO for new agents.
Watch: 60 seconds with David Price
The Person Behind TPG
Meet David Price
I grew up on government assistance in small-town America. No connections, no safety net, no blueprint for building wealth.
When I found insurance sales, everything changed. But I also saw what was broken -agents getting burned by bad leads, zero real training, and IMOs that disappeared after collecting their override.
I built The Price Group to be what I wish existed when I started: a real system with real support. AI-powered leads that actually convert. Live training every single day. And a team that wins when you win.
We've helped agents nationwide build businesses they actually own. If you're ready to bet on yourself, I'd love to help you do the same.
- David Price, Founder & CEO
What Agents Are Saying
Ready to Build Your Business?
Join agents nationwide who are building real, sellable insurance businesses with The Price Group.
Partnered With Top-Rated Carriers
