The Price Group Lead Costs
The Price Group (TPG) publishes lead pricing on this page. Each TV-sourced call is connected exclusively to one agent.
Lead Options and Published Pricing
TV Live Transfers
TV-sourced, consumer-initiated insurance calls. A consumer sees a television advertisement about coverage and calls in. Each call is connected exclusively to one agent. Nationwide. The advertising is not owned or produced by The Price Group.
See how TV live transfer leads work.Veteran Leads
Form-based leads from veterans and military families requesting information about coverage.
Spanish-Language Leads
Form-based leads from Spanish-speaking prospects requesting information about coverage.
Premium Final Expense
Fresh form-based final expense leads.
Standard Final Expense
Fresh form-based final expense leads.
Overflow Leads (0 to 29 days)
Recent form-based leads that were not worked at generation.
Aged Leads (30 to 60 days)
Aged form-based leads in the 30 to 60 day window.
Aged Leads (61 to 120 days)
Aged form-based leads in the 61 to 120 day window.
TV-Sourced Inbound Calls
A consumer sees a television advertisement about insurance coverage and calls in about that coverage. The call is consumer-initiated. The Price Group does not own or produce the advertising itself.
Each call is connected exclusively to one agent. Calls are available nationwide. Price: $45 per call.
Program details live on the TV live transfer leads page.
Form-Based Leads
Form-based tiers listed above are delivered to the agent's dashboard. For an overview of how leads are generated and routed, see our leads.
Exclusivity
Each TV-sourced call is connected to a single agent and is not shared. Exclusivity terms for other lead tiers depend on the specific product and are defined by the applicable order terms.
Agent Eligibility
Access to the TPG lead program is limited to approved TPG agents who meet applicable licensing, contracting, training and program-eligibility requirements.
The recruiting sequence is: apply, application received, interview, hiring decision, and after acceptance the applicable licensing, contracting, training and program-eligibility requirements.
Common Lead Questions
How much do The Price Group leads cost?
The Price Group (TPG) publishes exact lead pricing: TV Live Transfers $45 per call, Veteran Leads $45, Spanish-Language Leads $35, Premium Final Expense $29, Standard Final Expense $24, Overflow Leads (0 to 29 days) $15, Aged Leads $10 (30 to 60 days) and $5 (61 to 120 days). Each TV-sourced call is connected exclusively to one agent.
What are TPG's TV live transfer calls?
TV-sourced, consumer-initiated calls. A consumer sees a television advertisement about insurance coverage and calls in about that coverage. Each call is connected exclusively to one agent. $45 per call. Nationwide. The advertising is not owned or produced by The Price Group.
Who can access TV live transfer calls?
Access is limited to individuals who apply, complete an interview, are accepted by The Price Group, and become licensed and contracted.
Are TPG TV live transfer calls exclusive?
Yes. Each TV-sourced call is connected to a single agent. Exclusivity for other lead tiers depends on the specific product and is defined by the applicable terms.
Do I have to buy leads from TPG?
No. Agents may generate their own leads, work referrals, or use other vendors.