How David Built The Price Group
David Price is the founder and CEO of The Price Group (TPG), an insurance marketing organization that recruits and trains life and final expense insurance agents to sell by phone from home across the United States. He started the company in 2018. He is a United States Army veteran and a Forbes Business Council contributor.
David Price grew up on government assistance. His family relied on food stamps and public housing. There was no trust fund, no connections, no business education waiting for him.
At 18, he enlisted in the United States Army. The military taught him discipline, structure, and the ability to execute under pressure. Skills that would later define how he built The Price Group.
After his service, David entered the insurance industry with no experience, no leads, and no mentor. He started making cold calls from a card table in a spare bedroom, earning $7.25 an hour at his day job while building his insurance business on the side.
What set David apart was not his personal production. It was his obsession with building a system that other people could replicate.
In 2018, David founded The Price Group as an Insurance Marketing Organization. His thesis was simple: the insurance industry was stuck in the 1990s. Agents were still buying shared leads, driving to kitchen-table appointments, and getting minimal training. David believed technology, virtual sales, and real mentorship could change everything. In its first full year, 2019, The Price Group did $1.6 million in production.
He was right. The Price Group has since grown into a nationwide, remote-first Insurance Marketing Organization. The organization operates in all 50 states, and agents sell exclusively by phone. No door knocking. No face-to-face appointments.
David personally leads daily live training sessions, participates in the Virtual Call Center with agents, and maintains an open-door policy that is unusual for a founder of an organization this size. He is a Forbes Business Council contributor with 15+ published articles on insurance sales, entrepreneurship, and business growth.
The Track Record
The Systems David Built
The Daily Standard
The daily operating system behind every successful TPG agent: 5 presentations, 50 leads, 500 dials per week, plus 7:30 AM ET daily role-play. Simple inputs that produce predictable results.
Agent Launch System 30 (ALS-30)
A structured 30-day onboarding program that takes brand-new agents from licensed to live on the phones. Daily live training, recorded modules, scripts, role-play, and direct mentorship from senior agents and leadership.
The 4 Skills Framework
The path from agent to agency owner: Sell, Hire, Train, Duplicate. Every agent starts by mastering sales. Those who choose to build a team learn recruiting, training, and duplication. Building a team is always optional. The Price Group is not an MLM.
Virtual Call Center (VCC)
Agents dial together in real time with live support from experienced closers. The VCC combines the energy of a bullpen with the flexibility of working from home.
Featured In
Forbes Business Council
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Podcast Appearances
Other Features
What David Believes
Never Settle.
That is David's personal motto and the culture he has built at The Price Group. It means never settling for average results, average training, average leads, or an average life. It means building a business you can be proud of, not one that just pays the bills.
People First, Always.
Revenue follows culture, not the other way around. David built The Price Group around the belief that if you take care of your agents, your agents take care of the business. Daily training, real mentorship, transparent pricing, and a.
Technology as an Equalizer.
AI-powered leads and virtual sales mean a single mom in rural Georgia has the same opportunity as someone with connections in Manhattan. David built The Price Group's technology stack to remove geography, background, and connections as barriers to entry.
Not an MLM.
The Price Group is structured as a traditional IMO. Agents are independent 1099 contractors who build their own books of business. Building a team is optional. Commissions come from carrier-issued policies, not from recruiting. This distinction matters, and David makes it loudly and often.